The Zentrum Paul Klee’s new digital offer

Paul Klee loved travelling. Like many modern artists he sought out encounters with the exotic, the foreign and the archetypal as a counter-world to the familiar one. He then processed his impres-sions in his work. Five of the artist’s most important journeys can now be experienced directly online. For its 15th anniversary the Zentrum Paul Klee is launching its first Digitorial® on the exhibition Mapping Klee, which will be held from the autumn (05.09.20 – 24.01.21). A Digitorial® is a digital information programme that opens up new paths for art education and story-telling via combination of picture, text and sound.

The Zentrum Paul Klee’s first Digitorial® accompanies the exhibition Mapping Klee (05.09.20 – 24.01.21) and can be accessed in German, French and English. It is divided into five chapters on five journeys which grant an insight into Klee’s artistic development from bewildered student to one of the most important artists of the modern period. They include his first trip to the cultural sites of Italy in 1901, his 1912 journey to Paris, where he visited Robert Delaunay, among others, the now legendary study tour to Tunisia with Louis Moilliet and Augst Macke, one of Klee’s trips to the south to recover from his teaching activity at the Bauhaus, and the 1928 journey to Egypt that was made possible by the Klee Society.

As well as numerous illustrations, art-historical, cultural-historical and biographical texts, the Digitorial® contains extracts from Klee’s letters and diary entries spoken by the actors Sebastian Koch, Carlos Leal and Edwin Thomas.

‘With the Digitorial® and other innovative digital measures we would like to extend the palette of our programme in the field of digital education and further develop our activities,’ says Thomas Soraperra, Business Director of the Zentrum Paul Klee. ‘In August, we will also be launching our first podcast series in collaboration with maze pictures swiss, and taking listeners along on Paul Klee’s travels over the summer.’

The Digitorial® complements the Zentrum Paul Klee’s many online offerings: the Zentrum Paul Klee keeps the public constantly up to date about its highly diverse programme contents in all fields via its communication channels Instagram, Facebook and Twitter, and through its newsletter. New aspects and discoveries concerning Paul Klee are also published in its online magazine ‘Zwitscher-Maschine’, acces-sible at www.zwitscher-maschine.org, The online collection at emuseum.zpk.org provides an insight into the museum’s holdings.

The podcasts which will be launched in August, visitors will be allowed to go along with Paul Klee on journeys that are experienced not only visually but acoustically as well. Boys Noize, one of the interna-tionally most successful techno-DJs and producers, has contributed the sound track.

The Digitorial®, which has been designed in collaboration with the agency maze pictures swiss, the podcasts and the introducing social media campaign are part of the project digitorials.ch, fostered by Engagement Migros. In the course of the project, the Zentrum Paul Klee is implementing an innovative overall digital strategy in collaboration with the agency maze pictures swiss.

A Digitorial® is a digital art education programme that opens up completely new paths for the representa-tion and narration of art through a combination of picture, text and sound. It provides background and contextual information about the works, the era and the artists, and extends exhibitions into the digital space. Visitors can freely access the Digitorial® online for exciting insights into the themes of the exhibi-tion – at home, in a café or on the way to the museum.

Podcasts
In addition to the Digitorial®, a podcast-series consisting of five parts in German, French and English will be released from August. The pieces are spoken by the actors Sebastian Koch (German), Carlos Leal (French) and Edwin Thomas (English).

Support
The Digitorial® for Mapping Klee is part of digitorials.ch, an initiative of maze pictures swiss and En-gagement Migros, the sponsorship fund of the Migros Group, in collaboration with Städel Museum, Liebieghaus Skulpturensammlung and Schirn Kunsthalle Frankfurt. The project is supported by Engage-ment Migros.